Valu Jordan, a leading universal financial technology powerhouse in the Middle East and North Africa (MENA), has announced a strategic partnership with B12, the school communication and management platform connecting parents, educators, and more than 100 schools across Jordan, to introduce flexible payment solutions for school fees and a wide range of educational expenses through the B12 application.

Under this partnership, parents can select Valu as their preferred payment method in the B12 app when paying tuition fees and other eligible educational expenses at participating schools. By integrating Valu's flexible payment solutions into the digital payment journey, the collaboration makes it easier for families to manage one of their largest recurring household expenses while maintaining a seamless user experience.

The initiative marks another milestone in Valu's strategy to expand across essential lifestyle sectors, reinforcing its commitment to delivering accessible financial solutions where they matter most. Education is a key strategic focus for the company, reflecting its importance in the everyday lives of Jordanian families and the growing adoption of digital services.

Beyond supporting parents, the partnership delivers value to participating schools by introducing an additional payment option that enhances affordability and convenience and streamlines the fee collection process. As Jordan's education sector continues to embrace digital transformation, integrating flexible payment solutions into existing school platforms helps create a more efficient and inclusive payment ecosystem for all stakeholders.

Commenting on the partnership, Mohammad Al-Yousef, Chief Executive Officer of Valu Jordan, said, “Education is a vital investment for families, and we wholeheartedly believe that financial flexibility empowers access to high-quality educational opportunities for every learner. Our partnership with B12 reflects Valu's commitment to embedding flexible payment solutions into the services people rely on every day. By integrating our financing capabilities into one of Jordan's leading school platforms, we are making education payments more convenient for parents while supporting schools with a seamless, digital-first payment experience.”

It is worth noting that B12 strengthens its digital ecosystem by integrating a trusted flexible payment solution into its platform, further enhancing the services it provides to schools and parents. With a single application, parents can continue managing academic and administrative communications, access student information, and now benefit from greater flexibility in settling educational expenses.

Alaa Bakhit, Chief Executive Officer of B12, added, “Our partnership with Valu Jordan reflects our ongoing commitment to expanding the value we deliver to schools and families. Beyond facilitating communication, we are continuously evolving the B12 platform into a more comprehensive digital ecosystem that supports the everyday needs of the school community. By integrating practical services such as flexible payment solutions, we are creating a more connected, seamless and accessible experience for parents while helping schools further their digital transformation.”

The partnership reflects both companies' shared vision of leveraging technology to simplify everyday experiences, improve financial accessibility and support the continued digital evolution of Jordan's education sector. By combining B12's school management platform with Valu's flexible payment solutions, the collaboration delivers a more convenient, integrated experience for parents while helping schools meet the evolving needs of their communities.

-ENDS-

About Valu
Valu (Legal name: U Consumer Finance S.A.E.) (EGX: VALU.CA) is the leading universal financial technology powerhouse in the Middle East and North Africa (MENA), offering customers and businesses convenient and comprehensive financial solutions. It is the first fintech company providing consumer finance to become a listed company on the Egyptian Exchange (EGX), representing Valu’s growth journey and dynamic business model.

In Jordan, Valu offers innovative digital financing solutions. In its initial phase, it provides ‘Buy-Now, Pay-Later (BNPL)’ services with financing plans for up to 60 months through a wide network of merchants. Through a seamless experience that helps customers manage their expenses, Valu aims to provide smart solutions that enable the Jordanian market to manage its finances in alignment with customers' needs and aspirations.

Valu operates in Jordan under a Specialized Finance license, after receiving final approval from the Central Bank of Jordan (CBJ). This reflects the company’s commitment to providing responsible, regulated financial solutions that support greater financial inclusion and enhance the user experience in the digital finance sector.

Valu also aims to build strategic partnerships with various entities in the local market, contributing to the development of the consumer finance ecosystem and expanding the reach of digital financial services across the Kingdom.

Learn more about us at www.valugroup.com

For further information, please contact:

The Valu Public Relations Team in Egypt
publicrelations@efgholding.com

May El Gammal
Group Chief Marketing & Communications Officer
melgammal@efgholding.com

Omar Salama
Head of Communications
osalama@efgholding.com

Albatool Alfayez
Marketing Manager – Valu Jordan
balfayez@valugroup.com

Note on Forward-Looking Statements:
In this press release, Valu may make forward-looking statements, including, for example, statements about management’s expectations, strategic objectives, growth opportunities, and business prospects. These forward-looking statements are not historical facts but instead represent only Valu’s belief regarding future events, many of which, by their nature, are inherently uncertain and are beyond management’s control and include, among others, financial market volatility; actions and initiatives taken by current and potential competitors; general economic conditions and the effect of current, pending, and future legislation, regulations and regulatory actions. Accordingly, the readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made.