Valu Jordan, a leading universal financial technology powerhouse in the Middle East and North Africa (MENA), and Zbooni Jordan, a conversational e-commerce platform specializing in conversational commerce serving small and medium-sized enterprises (SMEs) across the MENA region, have signed a strategic partnership agreement to support the growth of digital commerce in Jordan.

The partnership will help merchants and SMEs on Zbooni’s platform digitize their sales and customer interactions across communication and conversational channels, without the need to develop additional infrastructure. With more than 1,000 merchants on its platform, Zbooni will enable its users to offer Valu’s Buy Now, Pay Later (BNPL) solution as a payment option to their customers, subject to the applicable credit limits approved by Valu.

By integrating Valu’s payment solutions with Zbooni’s technology, the partnership will enable merchants and service providers across a range of sectors, particularly retail, to benefit from digital tools for managing orders, accepting payments, and offering flexible payment options. This will help merchants reach more customers, support business growth, broaden consumer choice, and create a more seamless shopping and payment experience.

The partnership comes as digital commerce continues to grow as an important channel for businesses to reach customers, while SMEs increasingly rely on digital tools to market their products, manage orders, and complete sales.

Commenting on the partnership, Mohammad Al Yousef, CEO of Valu Jordan, said, “Our partnership with Zbooni marks an important step in expanding Valu’s presence within Jordan’s digital commerce ecosystem and making flexible payment solutions more accessible across everyday shopping experiences. By bringing together our capabilities, we aim to create greater value for both merchants and customers, supporting local businesses with the digital and financial tools they need to offer more flexible payment options in line with the evolving landscape of commerce and shopping patterns in Jordan.”

Ahmad Fakhreddin, General Manager of Zbooni Jordan, added, “Our partnership with Valu represents another strategic step in Zbooni’s journey to enable businesses to sell and grow digitally. We are proud that Zbooni is the first digital commerce platform to offer Valu’s solutions as a payment option in Jordan, bringing together conversational commerce, order management, payment acceptance, and flexible payment solutions within a more integrated experience for merchants and customers. Our goal is to remove complexity for SMEs and help them turn every customer interaction into an opportunity for sales and growth. We are also building on the successful collaboration between Zbooni and Valu in Egypt and look forward to developing this model to deliver tangible value to the Jordanian market and support the continued evolution of the Kingdom’s digital commerce ecosystem.”

The partnership is part of Valu Jordan’s strategy to expand its network of channels and partnerships across the Kingdom and make Buy Now, Pay Later solutions available through a wider range of digital and commercial touchpoints. Since officially launching its operations in Jordan in May 2026, following final approval from the Central Bank of Jordan and the completion of the required regulatory and operational processes, Valu has continued to build partnerships with institutions, platforms, and brands across a range of sectors. These efforts are aimed at providing flexible payment solutions that respond to the evolving needs of customers and merchants.

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About Valu
Valu (Legal name: U Consumer Finance S.A.E.) (EGX: VALU.CA) is the leading universal financial technology powerhouse in the Middle East and North Africa (MENA), offering customers and businesses convenient and comprehensive financial solutions. It is the first fintech company providing consumer finance to become a listed company on the Egyptian Exchange (EGX), representing Valu’s growth journey and dynamic business model.

In Jordan, Valu offers innovative digital financing solutions. In its initial phase, it provides ‘Buy Now, Pay Later (BNPL)’ services with financing plans for up to 60 months through a wide network of merchants. Through a seamless experience that helps customers manage their expenses, Valu aims to provide smart solutions that enable the Jordanian market to manage its finances in alignment with customers' needs and aspirations.

Valu operates in Jordan under a Specialized Finance license, after receiving final approval from the Central Bank of Jordan (CBJ). This reflects the company’s commitment to providing responsible, regulated financial solutions that support greater financial inclusion and enhance the user experience in the digital finance sector.

Valu also aims to build strategic partnerships with various entities in the local market, contributing to the development of the consumer finance ecosystem and expanding the reach of digital financial services across the Kingdom.

Learn more about us at www.valugroup.com

For further information, please contact:

The Valu Public Relations Team in Egypt
publicrelations@efgholding.com

May El Gammal
Group Chief Marketing & Communications Officer
melgammal@efgholding.com

Omar Salama
Head of Communications
osalama@efgholding.com

Albatool Alfayez
Marketing Manager – Valu Jordan
balfayez@valugroup.com 

Note on Forward-Looking Statements:
In this press release, Valu may make forward-looking statements, including, for example, statements about management’s expectations, strategic objectives, growth opportunities, and business prospects. These forward-looking statements are not historical facts but instead represent only Valu’s belief regarding future events, many of which, by their nature, are inherently uncertain and are beyond management’s control and include, among others, financial market volatility; actions and initiatives taken by current and potential competitors; general economic conditions and the effect of current, pending, and future legislation, regulations and regulatory actions. Accordingly, the readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made.

About Zbooni
Zbooni was founded in 2016 to enable businesses and merchants to sell and grow digitally through integrated, easy-to-use commerce solutions. The platform specializes in conversational commerce, helping businesses turn customer interactions across social media and messaging apps into completed sales through an ecosystem that includes payment links, digital catalogs, order management, and payment acceptance, simplifying the sales journey from the first customer interaction through to purchase completion. 

Zbooni operates across several markets in the Middle East and North Africa, including Jordan, the UAE, Saudi Arabia, and Egypt. The platform continues to expand its digital solutions to help small and medium-sized enterprises (SMEs) strengthen their digital commerce presence and streamline their sales and payment processes.

In Jordan, Zbooni (legal name: Zbooni Jordan Marketing and E-commerce Company) launched its operations in 2020 and has since enabled more than 1,000 Jordanian merchants to complete over 100,000 transactions, reflecting the platform’s role in helping local businesses reach customers, increase sales opportunities, and market and sell their products both within Jordan and internationally through accessible, user-friendly digital solutions. 

As digital commerce continues to evolve, Zbooni is expanding its platform to meet the changing needs of businesses and merchants through a unified experience that helps them manage the sales journey efficiently, from customer interaction and product display to order management, payment acceptance, and the secure and seamless completion of sales.

Learn more about Zbooni at www.zbooni.com

For further information, please contact:
Ahmad Fakhreddin, General Manager of Zbooni Jordan
ahmad@zbooni.com
+962 79 1111 868

Customer Service
hello@zbooni.com